The pandemic pushed industries to transform and adapt, particularly in the media and entertainment industry. Consumer habits are increasingly digitized, and the...

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People’s expectations around their digital experiences are changing rapidly. Media and entertainment companies have often been at the forefront of this change - understanding and then adapting to changes in culture has always been crucial for their long-term success.

The media industry has been undergoing a major transformation over the past couple of years. In particular we have seen the core trend of cord cutting where traditional media providers have been losing subscribers. As a result they have needed to move to a more flexible model, with a better and wider variety of offerings.