After a successful Converge CDMX, we’re now looking forward to Converge Madrid. Everyone waiting for this day-long conversation—on the digital and cognitive revolution, the concepts and technologies necessary to keep relevant in this new era, and the power of data-driven design—is making their plans. All these things are crucial to the success of brands as we look together to the future, and they’re the core concepts we’ll delve into at Converge. We thought we’d mention the seven reasons it’s worth attending the event in the fantastic Madrid. Aside from the tortilla and cochinillo, which are givens. 1. Face time with the best and brightest minds Besides the people that sit next to us in workshops and the plenary sessions, what motivates us to take the time to go to conferences are the great minds onstage. Each attendee brings their own mix of challenges and ideas, hoping for the speakers to address them or even tangentially spark the idea that leads… Read More