Globant’s Media & Entertainment – Featuring the freshest, most potent content

At Globant, our constant objective is to support our audience with cutting-edge insights, enabling our clients to navigate the ever-evolving landscape of technology with precision. In 2023, the media and entertainment industry kept us busy, as it was one of the sectors where technological innovations and changes in consumer behavior had the most significant impact. 

Discover the trends, concepts, and use cases that reinvented this industry in 2023 and which will be decisive in 2024     

• Technology is changing the narrative

AI has emerged as a powerful tool across various sectors like film and television, music, and gaming, with businesses leveraging AI to drive innovation and create next-generation consumer experiences. The big question running through all of 2023 for the media and entertainment industry was: How does AI impact how we create and consume stories?

In our report, Applied AI: Media & Entertainment, How Technology is Changing the Narrative, we explore the changes and challenges the media and entertainment industry is facing as it’s embedding AI into its processes, such as content production and distribution audience prediction, character development, and storytelling, among others. 

• Integrating AI into media and entertainment

The integration of AI into media and entertainment isn’t a recent phenomenon. It has evolved for years, with AI used for audience targeting, customer churn prediction, script analysis, live captioning, and content recommendation. However, what’s truly groundbreaking is the emergence of generative AI, a category of AI that employs deep learning models to create novel content across various media formats. Integrating AI into media and entertainment is an ongoing journey filled with challenges and opportunities, such as how the industry could harness AI potential while preserving the essence of creative storytelling. 

In one of our most noteworthy Unscripted Tech Podcast episodes, Andy Eyherabide, Senior Vice-President of Technology at Globant, and Senn Moses, former Managing Director in the Media and Entertainment Reinvention Studio at Globant, shared their insights on how AI is changing the media and entertainment landscape. Keep feeding your curiosity towards the possibilities of AI in the media and entertainment industry, and listen to the complete conversation between our SMEs on Globant’s podcast, Unscripted Tech. 

• Reinvention Stories about how AI allows business reinvention in M&E 

Technology is moving faster than ever. A new chapter has opened with AI. Embracing AI empowers people and businesses to enter a new era of disruption, creativity, and efficiency. It’s the foundation of the next business era. The AI opportunity is the one that allows business reinvention with the right partner with the right technology.

At Globant, we create seamless experiences, bringing the best of AI and big data to empower human-like conversations and stay ahead of the competition. For instance, we created the Perfect Shot, a study that combines artificial intelligence, biomechanical analysis, and advanced analytics to define the perfect free kick in football. During the FIFA World Cup, Globant and DIRECTV brought the whole sports event to the Metaverse building, a virtual stadium that blurs physical and digital barriers to reinvent entertainment.

• The groundbreaking business model shaping the future of automotive and media

As we transition into the era of software-defined vehicles, the once distinct lines between the automotive and technology sectors are progressively fading. In this convergence, V2D entertainment emerges as a catalyst for fresh revenue streams and innovative opportunities, spurred by a discerning and inquisitive public demanding high innovation levels. Intense competition propels an ongoing exploration of novel avenues of income. With Vehicle-to-Device (V2D) entertainment, myriad monetization possibilities unfold, including subscription and pay-per-use models, advertising and sponsorship frameworks, and data and analytics strategies. The persistent challenge lies in seamlessly integrating entertainment systems into vehicles. Continue reading about this fascinating trend in this article. 

This sector emphasizes the future, prioritizing sustained competitive advantages and embracing ambitious projects with substantial potential for future impact. Globant’s Media & Entertainment Studio designs develops, and launches premium experiences across all types of consumer devices that drive user engagement and increase monetization. We partner with our clients to build meaningful relationships with their customers by providing the most effective and relevant ways of creating, managing, delivering, and monetizing content.