In traditional Lead Based Marketing, the objective is to generate and nurture leads. This approach usually includes a frictional user experience (gated...

74% of consumers want to see advertising related to their content consumption. Thanks to contextual segmentation, we can precisely capitalize on the...

What is user search intent?  User search intent is the motivation or purpose behind a user’s search on a search engine. This...

The SEO strategy has been used for several years to expand companies’ marketing efforts,  achieving organic traffic of digital assets in search...

Brands must pay attention to content, create conversations, and engage with the public. The presence of brands on digital has been a...

As a Digital Marketing Director, you might face the option of using SEO (Search Engine Optimization) or PPC (Pay-Per-Click) to drive traffic...