Marketing science and augmented analytics are powerful tools that can help companies make better decisions about their marketing campaigns. Marketing science uses...

Artificial intelligence (AI) plays a key role in industries of all kinds, and naturally, digital marketing is one of them. AI is...

No industry has better adapted to the new times than the advertising industry. The sector has transformed in recent years, achieving increasingly...

Let’s imagine it’s Saturday night, and you want to go outside to eat in a fancy restaurant with your family, friends, or...

Search engine advertising is currently facing a turning point and is the subject of much analysis, aiming to create more efficient and...

In the world of search engines, a click of a button leads to millions of search results in a matter of seconds....