We know that email marketing is a critical tool that boosts the sales of e-commerce companies. For an email marketing strategy to...

There are millions of data points ready to brighten your day. The glass is no longer half empty; it has broken. Just...

Businesses constantly seek new ways to become more agile and efficient, adapting to consumer trends, fulfilling industry needs, and integrating emerging technologies. ...

In traditional Lead Based Marketing, the objective is to generate and nurture leads. This approach usually includes a frictional user experience (gated...

74% of consumers want to see advertising related to their content consumption. Thanks to contextual segmentation, we can precisely capitalize on the...

What is user search intent?  User search intent is the motivation or purpose behind a user’s search on a search engine. This...