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The beginning of the holiday season marks a pivotal time for professionals in marketing and business. The excitement in the air becomes...
Marketing science and augmented analytics are powerful tools that can help companies make better decisions about their marketing campaigns. Marketing science uses...
In the fast-paced world of digital advertising, innovation is essential to standing out from the competition. Two trends that have burst onto...
Artificial intelligence (AI) plays a key role in industries of all kinds, and naturally, digital marketing is one of them. AI is...
Digital marketing is synonymous with continuous change, and staying ahead of the competition requires thinking “out of the box.” Programmatic Outdoor Advertising...
No industry has better adapted to the new times than the advertising industry. The sector has transformed in recent years, achieving increasingly...
