There is a myth among the SEO industry that Search Engines somehow protect government websites and allow them to rank regardless of their technical issues, lack of well-structured content, or poor user experience. This is not true. Government websites are like any other, and they need to follow the established guidelines to get traffic.

In a changing world full of empowered consumers, brands need to review their strategies and adapt to new demands.

Would you write an email without knowing what it is for or who the recipient is? Well, if you’re not testing your content this is exactly what you’re doing, along with deleting the answer before reading it. If you want to start testing content or get better at it, this article is for you.