Digital sales and marketing

Despite the fact that the average time a user spends on social networks has grown, retaining the attention of consumers is becoming...

While navigating the constantly evolving field of customer engagement, businesses face multifaceted challenges that hinder their potential growth. From outdated technological platforms...

In baseball, Moneyball is a strategy that uses statistical analysis to identify undervalued players who can help a team win. In the...

Traditional players have historically dominated the European automotive market; however, the growing penetration of Electric Vehicles (EVs), albeit at declining growth rates,...

The beginning of the holiday season marks a pivotal time for professionals in marketing and business. The excitement in the air becomes...

Marketing science and augmented analytics are powerful tools that can help companies make better decisions about their marketing campaigns. Marketing science uses...