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Artificial intelligence (AI) plays a key role in industries of all kinds, and naturally, digital marketing is one of them. AI is...
No industry has better adapted to the new times than the advertising industry. The sector has transformed in recent years, achieving increasingly...
Search engine advertising is currently facing a turning point and is the subject of much analysis, aiming to create more efficient and...
74% of consumers want to see advertising related to their content consumption. Thanks to contextual segmentation, we can precisely capitalize on the...
As a Digital Marketing Director, you might face the option of using SEO (Search Engine Optimization) or PPC (Pay-Per-Click) to drive traffic...
One of the most challenging things to predict is how effectively you reach and engage with your target audience. The marketing arena...
