Daring to go faster: Globant’s thrilling new partnership with Formula 1®

May 3, 2024

We are excited to announce that we are now official partners of Formula 1®. Through this partnership, the most technologically advanced sport is teaming up with one of the most cutting-edge technology companies in the world. This collaboration marks a fusion of technological prowess and high-speed excitement, promising to deliver unparalleled experiences to fans around the world. 

At Globant, we believe that when technology meets passion, the unthinkable happens. The sports industry, characterized by its fervent fan base and global appeal, holds immense significance as an arena where we can delight both athletes and fans with cutting-edge technologies, which also inspire companies from other industries on their own innovation journeys. 

The partnership will see Globant leveraging its digital expertise to redesign and enhance the PitWall system, a real-time solution that provides all racing teams with key in-race data. Furthermore, Globant will develop a race day app to link race-goers with the circuit, teams, and key partners, as well as provide an interactive platform to share details of their experiences, amongst other features. 

We embarked on this journey with Formula 1® because we stand at the forefront of technology, including AI. As one of the few companies capable of deploying innovation at scale, Globant is uniquely positioned to enhance the experience of millions of fans worldwide, bridging the gap between high-speed racing and cutting-edge technology to push the boundaries of what’s possible in sports.

Globant’s partnership with Formula 1® promises to redefine the fan experience and drive innovation within the world of motorsports. Strap in and get ready for a wild ride!


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