At Dreamforce 2024, one thing was crystal clear: Salesforce isn’t just a market-leading CRM. The company is also an AI pioneer. So how, exactly, is Salesforce ushering in the “third wave of AI”?
This post highlights our three biggest takeaways from Dreamforce and how companies can use new and enhanced platform AI capabilities to advance age-old goals of driving growth, streamlining processes, and delivering exceptional customer experiences.
1. The launch of Agentforce, Salesforce’s autonomous AI suite.
The undeniable highlight at this year’s event was the launch of Agentforce, an advanced AI-powered platform that integrates autonomous AI agents with existing CRM systems to enable companies to automate tasks and connect workflows within Salesforce and across third-party systems. This includes automating key parts of complex workflows like answering customer service inquiries, qualifying sales leads, or optimizing marketing campaigns.
The implications of Agentforce for customer service and operations are huge: enhanced efficiency, reduced response times, and hyper-personalized, data-driven experiences to customers.
But there’s more to this announcement than just new capabilities. The energy and resources Salesforce is putting behind Agentforce are palpable, with virtually every major session dedicating time to how Agentforce will be a game-changer for every aspect of the platform, from Service Cloud to Slack.
So how do companies start using this new capability? There are two main ways: customers can customize out-of-the-box agents in Salesforce’s AppExchange or build their own. That may sound daunting, which is where a partner like Globant comes in.
Agent AI is a trend that Globant has been at the forefront of for several years, and we are thrilled to see Salesforce take the concept mainstream. We’ve partnered with companies to develop and launch Agent AI systems while integrating AI-enabled tools within their enterprise platforms like Salesforce and ServiceNow. If your company needs guidance on how to make the most of this new tool, please contact our Salesforce Studio team to set up a consultation.
2. Data Cloud gets a boost.
Salesforce has long considered Data Cloud “the heartbeat of the Salesforce Platform.” And now, with new capabilities, that pulse is getting stronger. New Data Cloud innovations announced at Dreamforce include:
The ability to mine unstructured data within audio and video content
- A new data model that helps AI agents and humans interpret and apply data
- Improved search capabilities
- Real-time data activations
- Additional data security and governance features
With these enhancements, the Salesforce platform has become an even more powerful tool to users. However, getting the most out of these features requires companies to possess both strong underlying data capabilities, as well as integration with other enterprise systems.
Globant and Salesforce executives explored this topic in detail at our roundtable, From Data-Driven Insights to AI-Powered Decisions: How Globant & Salesforce are Transforming the Gaming Industry. Keep an eye out for our full recap of this event, which explores how companies can overcome their data challenges in Salesforce through AI-enabled solutions and enhanced data capabilities
This was a topic that Globant and Salesforce executives explored in detail at our roundtable, From Data-Driven Insights to AI-Powered Decisions: How Globant & Salesforce are Transforming the Gaming Industry. Keep an eye out for our full recap of this event, which explores how companies can overcome their data challenges in Salesforce through AI-enabled solutions and the enhanced data capabilities in Salesforce.
3. Salesforce keeps getting stronger.
From the launch of Agentforce to new data capabilities and several other strategic platform enhancements in between, Dreamforce 2024 showcased why Salesforce continues to be the market leader in CRM and enterprise solutions.
While Salesforce is far from the only choice in the market, it is among the most robust—and it appears that the company is committed to continuous investment and evolution in the advanced technologies that will enable it to maintain its leadership position.
This gives customers an incentive to shift legacy applications to the platform and use it as a foundational element of the sales, service and marketing infrastructure. Our Dreamforce session, How to Use AI to Migrate Legacy Applications into Salesforce, led by Salesforce Studio’s data and AI expert, Juan David Garzón Tobón, focused on how companies can use AI to migrate legacy applications and their data.
What were Globant’s highlights at Dreamforce?
Globant wasn’t just present at Dreamforce—we played a leading role in some of the event’s most exciting sessions. Here’s a quick recap of the panels and events we hosted to showcase how Salesforce is helping our clients enhance customer experiences and drive business success.
From Data-Driven Insights to AI-Powered Decisions: How Globant & Salesforce are Transforming the Gaming Industry
Explore data-driven and AI solutions that will help gaming companies tackle their most pressing challenges
Globant & Salesforce Panel Discussion: A New Era for Pricing: How Flexible Prepaid Usage Plans Increase Revenue and Customer Satisfaction
Learn about innovative pricing models that enhance customer satisfaction and drive revenue.
Globant Multi-Cloud AI Powered Journey: Bloom Espresso
Spotlight on ‘Bloom Espresso,’ a multi-cloud demo that integrates Salesforce, SAP, and Oracle to boost B2B2C sales and customer experience in the coffee industry with advanced commerce and AI solutions.
How to Use AI to Migrate Legacy Applications into Salesforce
An overview of how companies can use AI to migrate legacy apps and outdated orgs into a new Salesforce architecture and translate old code into the base.
Take your Salesforce strategy to the next level with Globant
Dreamforce may be over, but now the real work will begin. Over the coming weeks and months, companies will be exploring and experimenting with the latest platform features. As always, those who take action and master these capabilities fastest will likely be able to transform these new features into a real advantage.
The question is: Does your company want a head start?
As a trusted Salesforce partner and AI leader, Globant is here to help. We blend innovation, AI and experience to help companies maximize the full value of Salesforce, including the latest features like Agentforce. For more information, please reach out to our support team (hi@globant.com) to schedule a consultation.
