Globant’s Salesforce capabilities: from product-centric to customer-centric

January 20, 2022

Adapting to the demands of a digital era, goes beyond introducing a series of new technologies to your organization. Creating a roadmap to navigate 2022 and the coming years requires a comprehensive strategy that starts with changes to an organization’s values and mindset. 

Placing the customer at the core of every practice is key to creating a way forward. However, many companies remain product-centric. How do companies reach customer-centricity and make it more than a buzzword? It requires a shared vision that involves both employee and customer experience, as well as the orchestration of technology and business.

Organizations across the world are adopting Salesforce capabilities and, as a result, are shifting from a product-centric to a customer-centric approach, generating unique experiences that contribute to achieving key business results, increased sales, and in some cases, reduced costs.

Create a strategic roadmap

We believe the future belongs to Augmented Organizations; those that harness the power of AI to strengthen their culture, business, and technology. In line with the concept of Augmented Organizations, we build Augmented Digital Engagements powered by client knowledge, actionable information insights, and predictive models to provide clients the right answer at the right time. 

In the coming years, organizations that implement AI technology in their multichannel strategies will increase their operational efficiency. This means that AI is a key ally more than ever before. Our Salesforce Studio, powered by our AI accelerators, help companies create disruptive customer experiences and a 360o customer view. From strategy to implementation, our services cover the entire value chain of technology services required to reinvent and strengthen the way organizations interact with their customers.

We enhance our Salesforce Strategy, Implementation, and Continuous Transformation Services with Globant´s deep expertise in DevSecOps & Continuous Delivery, DataOps, Enterprise Agile Frameworks, Human Centric Design, and Design Thinking, providing a deep and comprehensive solution to our clients’ needs.

Globant’s Salesforce services include four areas of expertise:

  • Sales
  • Customer Service
  • Digital Marketing
  • E-commerce

Globant has been a partner of Salesforce for more than 17 years, during which time we have conducted more than 500 projects in industries that range from banking to healthcare and insurance.

Download our white paper and find out more about Globant’s Salesforce capabilities.

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The Salesfore Studio helps organizations use and its technology partners' ecosystems to transform their businesses, drive their outcomes, and build customer loyalty and growth. Our clients create better experiences through our Salesforce Services and build augmented digital engagements for their customers, partners, and employees.