October 19, 2018

This post from Will McGee, Head of Strategic Partnerships, is the last of three in our Roku blog series. Read the second post in this series.
It’s easy to forget that some of technologies that we use and enjoy so frequently didn’t exist just over a decade ago. The first smartphone, for example, didn’t debut until 2007. And yet, Globant has been building technological solutions for some of the biggest, most recognizable brands on Earth since 2003, and has built exceptional streaming solutions for over a decade.
Our teams have proven themselves capable not only of creating and adopting emerging technologies, but of developing these technologies well enough to see them mature and gain widespread popularity. Most recently, we’ve has developed expertise across multiple over-the-top (OTT) platforms, and have cultivated a long-term, trusted partnership with OTT giant Roku as a result.
Globant’s partnership with Roku is the product of a thoughtful strategy which focuses Roku’s needs and those of their audience. Throughout our partnership, Globant has hit on a five-pillar approach to all Roku projects:

  • Prioritize performance
  • Build for all devices
  • Make use of existing components and libraries to save time and money
  • Document everything so that our processes can be shared and improved
  • Maintain a strong relationship between design and development

This approach has resulted in a number of successful engagements for both companies. Our five-pillar approach enabled us to systematize the training of new developers in the Roku software development kit (SDK), help cable TV networks expand their cross-platform offerings, and replicate app experiences across vastly different platforms.
Perhaps the most important aspect of this partnership, though, is that it has allowed Globant to stay at the forefront of the industry. Our teams are constantly developing groundbreaking solutions to ensure that our partners can rely on us for the best possible products and experiences.
We have built dedicated partnerships with a number of other companies, all of which have inspired our teams to innovate early and often. We’re able to grow alongside our clients, expanding our teams and refining our practices to better meet their needs. The addition in recent months of the AI, Big Data, and Media OTT studios, among others, speak to our ability to do more than just adapt to our client’s needs. We’re leading the industry, and bringing to life companies’ ideas in ways they never thought possible.

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The Media and Entertainment Studio designs, builds, and launches premium video experiences across all types of consumer devices that drive user engagement and increase monetization. We partner with our clients to build meaningful relationships with their customers by providing the most effective and relevant ways of creating, managing, delivering, and monetizing content.