In today’s rapidly evolving media landscape, broadcasters face the dual challenge of meeting escalating consumer demands for personalized content, while staying ahead in a fiercely competitive market.
AI emerges as a pivotal force in this transformation, offering innovative solutions that will redefine audience engagement. But how do we deploy AI in the media and entertainment landscape? Here are three ways.
Revolutionizing Content Management and Monetization
A significant hurdle for media broadcasters is the effective utilization of vast archives of content. Traditional storage methods often render valuable footage inaccessible, leading to missed opportunities for content repurposing and monetization.
Addressing this, Globant, in collaboration with Quickplay and Google Cloud, has introduced “Media Archive AI.” This solution leverages advanced machine learning and generative AI to digitize and enrich archival footage, enabling seamless integration into Video on Demand (VOD), Free Ad-Supported Streaming Television (FAST) channels, and live broadcasts.
By converting traditional media into digital formats and enhancing them with metadata for easy indexing and searchability, broadcasters can swiftly retrieve and deploy content, creating new revenue streams and engaging audiences with enriched programming.
Personalizing Audience Engagement
AI’s capacity to analyze viewer preferences and behavior enables broadcasters to deliver personalized content experiences. By harnessing AI algorithms, media companies can curate content recommendations more tailored to individual viewers than ever before.
This hyper-personalized approach not only enhances the user experience and builds brand loyalty, but also provides valuable data insights that inform content creation and marketing strategies, giving broadcasters a huge competitive edge in understanding how to serve their audiences.
Streamlining Production and Reducing Costs
The integration of AI into production workflows automates repetitive tasks, leading to significant time and cost savings. AI-powered tools can handle functions such as editing, tagging, and content distribution with greater speed and accuracy than traditional methods.
This automation allows creative teams to focus more on innovation and storytelling, improving the overall quality of content. Moreover, by reducing operational costs, broadcasters can allocate resources to explore new content formats and distribution channels, further strengthening their market position.
Enhancing Real-Time Decision Making in Sports Broadcasting
In the realm of sports broadcasting, the ability to provide real-time, insightful data is a game-changer. Our partnership with LaLiga Tech and Microsoft has led to the development of AI-driven tools that revolutionize sports tactics and broadcasting.
Microsoft Azure’s OpenAI Service offers advanced data analytics and natural language processing capabilities. For instance, the “Mediacoach Metrics” platform delivers real-time metrics to coaching staff, facilitating informed decision-making during matches. Additionally, AI-generated multilingual subtitles and automatic content translations enhance accessibility and global reach, allowing broadcasters to cater to a diverse audience and expand their market presence.
Ensuring Ethical AI Implementation
While AI offers numerous benefits, ethical considerations are paramount. Globant emphasizes the importance of responsible AI deployment, ensuring that human oversight guides AI applications. This approach fosters trust and transparency, essential components in maintaining audience credibility and upholding journalistic integrity. By adhering to ethical standards, broadcasters can navigate the complexities of AI integration while safeguarding their reputation and audience trust.
In conclusion, AI stands as a transformative ally for media broadcasters, driving innovation across content management, audience engagement, and operational efficiency. By embracing AI technologies, broadcasters can not only keep pace with industry advancements but also position themselves at the forefront of a dynamic and competitive media landscape.
If you want to discuss integrating AI into your broadcasting business, book a call with our expert Giorgio Tacchia, Head of Media and Entertainment studio, by emailing globant-uk@globant.com.
