Globant’s Games Studio recently organized an industry roundtable in the London office, bringing together UK gaming technology leaders to discuss the challenge of creating scalable, immersive experiences in today’s gaming landscape. According to Ukie figures, the UK video games consumer market was worth £7.82 billion in 2023, marking a 4.4% increase since 2022 and highlighting sustained strong consumer demand for games and games culture. To support the industry’s continued growth, the forum aimed to tackle the most pressing challenges for game developers and publishers.
The roundtable focused on the challenge of how studios could leverage data and AI to build systems of discovery, validated content, and incentivize design for creators in the context of AAA UGC games. Here are five key takeaways from the discussion, which offer insight into how leveraging technology solutions can resolve this industry challenge.
- Data-Driven Approach: In today’s digital landscape, developers can leverage data and AI to understand user behavior and preferences. By analyzing user data, developers can create targeted experiences that resonate with audiences and adjust their strategies in real time, ensuring creators have the tools and incentives they need to thrive within the platform.
- Early Testing and Feedback: Early testing serves as a vital compass for developers, providing valuable insights into the viability of their concepts and the desires of their target audience. Developers can mitigate risks through early testing and feedback loops, streamline development, and ultimately deliver a product that connects with its target audience.
- Community Engagement: Building a thriving community is the essence of any successful gaming platform. Developers can cultivate a sense of belonging and camaraderie that keeps users returning for more, fostering communication, collaboration, and competition avenues. Developers can gain valuable insights, cultivate brand loyalty, and drive long-term engagement and revenue.
- AI Integration: Artificial intelligence is revolutionizing the gaming industry, offering developers powerful tools to enhance player experiences and streamline content creation processes. AI algorithms can analyze vast amounts of data, recognize trends, detect potential issues, and provide actionable insights for developers and creators alike.
- Promotion Strategy: An effective promotion strategy is essential for attracting and retaining creators and players. By highlighting the platform’s unique features and benefits, developers can attract early adopters and create momentum leading up to launch. Through strategic promotion, developers can position their platform as a destination for creators and players, driving engagement.
These fundamental elements will be an essential driver of the industry’s continued growth. By leveraging emerging technologies to keep up with the evolution of consumer preferences, the UK game development community will play a crucial role in shaping the future of interactive entertainment on a global scale.
Learn more about how the gaming industry can face these challenges successfully by consulting Globant’s Game Studio.
