“We’ve trained a model called ChatGPT, which interacts in a conversational way,” OpenAI said in their announcement at the end of November 2022. And it was free, available to anyone. This functionality allowed for answering follow-up questions, admitting mistakes, challenging incorrect premises, and rejecting inappropriate requests. It was the talk of the holidays in 2022 among family members: “Have you tried ChatGPT?” In the months to follow, increasingly, the answer was “yes,” and the sentiment split between enamor and fear.
It’s a tale that virtually everyone knows: A technology that was primarily corporate became quickly relevant to ordinary people and workers. Need to write an email? Ask ChatGPT. Need an outlandish image with a roller skater on the moon? Ask Midjourney to create it. Generative AI has entered the chat and, in less than a year, has completely changed the discussion about creative fields. Since the announcement and launch of GPT-3, the tool has evolved several times, competitors have come out of the woodwork, and technology companies across the board have had to reposition themselves to compete in a world with generative AI.
Competitors cling to the momentum
When disruptive technology hits the market, big tech companies invest heavily to capture the momentum or catch up. After the spark from OpenAI, competitors, large and small, began to advance their plans for the technology and announce what their products would look like to the world. Some included:
February 24: Meta announced their LLM product, Llama
March 14: Google announced its intention to integrate its generative AI into the popular workspace product.
April 13: Amazon announced Bedrock, an API-based application.
May 10: Google’s Bard is released to the public
November 30: Globant Converge: the tech event on business reinvention powered by AI
How did AI-curious companies keep up? Overall, 2023 has been a year of assessment for organizations – determining how AI can be used to enhance operations, which tools can be used to connect better with customers, and what is at stake when it comes to employees taking advantage of tools to help them get their work done.
Introducing Create, Globant’s creative and marketing agency
The professionals within Globant Create help clients build strong connections that lead to real business results with a human-centric approach. Combining the power of our digital marketing and digital sales business lines and layering in artificial intelligence expertise, the Studio, launched in May 2023, provides exceptional value to organizations that need a cutting-edge digital marketing approach.
Globant’s perspective on artificial intelligence
In his post on the Stay Relevant blog on March 31, 2023, Globant’s CEO and Co-founder, Martin Migoya, established the organization’s stance on generative AI. The title “Generative AI and the dilemma of our future” set the tone for Globant’s pursuit of greatness when it comes to technology, in which he said, “We must imagine artificial intelligence as a personalized assistant that helps us improve our productivity. And together with this increase in productivity, there will be (as always in history) an increase in our ambition to build more things in less time. And now it will be possible.” Throughout this year, we have served countless clients with ambitions to leverage the power of AI and have become more integrated into the technology as an organization. At Globant X, the products and platforms division of Globant, the focus on artificial intelligence is stronger than ever, with products such as Augoor, MagnifAI, and GeneXus making strides to bring AI capabilities to users. Most recently, GeneXus Enterprise AI enables organizations to make sense of their documents, laying in the power of LLMs to fast-track how employees interact with corporate data.
Globant is focused on making artificial intelligence have a positive impact on business and the world and follows an established set of guidelines when engaged in related projects, as laid out in the AI manifesto, which has been in place since 2019.
November 30: Globant Converge
Welcoming some of the brightest minds in technology to the stage, Converge is the tech event on business reinvention powered by AI. Airing live on November 30, 2023, the event will welcome iconic leaders such as Marc Benioff, Chair and CEO of Salesforce, Jane Lauder of Estee Lauder, and Best-Selling Author Walter Isaacson, plus keynotes from top Globant thought leaders, including Martin Migoya, Patricia Pomies, Globant’s COO, and more!
Converge is a free event for innovative technology lovers and business leaders, click here to register for the event.