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While navigating the constantly evolving field of customer engagement, businesses face multifaceted challenges that hinder their potential growth. From outdated technological platforms...
Traditional players have historically dominated the European automotive market; however, the growing penetration of Electric Vehicles (EVs), albeit at declining growth rates,...
In a world where technology is evolving unprecedentedly, staying ahead of the curve is essential for businesses looking to thrive. One area...
In traditional Lead Based Marketing, the objective is to generate and nurture leads. This approach usually includes a frictional user experience (gated...
In a changing world full of empowered consumers, brands need to review their strategies and adapt to new demands.
In the first part of this series of blogs, we explored the relevance of marketing intelligence for organizations that are going through...