Strategy

In traditional Lead Based Marketing, the objective is to generate and nurture leads. This approach usually includes a frictional user experience (gated...

In a changing world full of empowered consumers, brands need to review their strategies and adapt to new demands.

In the first part of this series of blogs, we explored the relevance of marketing intelligence for organizations that are going through...

Marketing intelligence helps organizations create a mindset around the optimization and mining of Digital Marketing data, which is vital when companies embark...

There are millions of data points ready to brighten your day. The glass is no longer half empty; it has broken. Just...