Strategy

Traditional players have historically dominated the European automotive market; however, the growing penetration of Electric Vehicles (EVs), albeit at declining growth rates,...

In a world where technology is evolving unprecedentedly, staying ahead of the curve is essential for businesses looking to thrive. One area...

In traditional Lead Based Marketing, the objective is to generate and nurture leads. This approach usually includes a frictional user experience (gated...

In a changing world full of empowered consumers, brands need to review their strategies and adapt to new demands.

In the first part of this series of blogs, we explored the relevance of marketing intelligence for organizations that are going through...

Marketing intelligence helps organizations create a mindset around the optimization and mining of Digital Marketing data, which is vital when companies embark...