Creativity

In a saturated digital market, standing out and making a difference is an ongoing challenge. Businesses are increasingly looking to add more...

The conventional framework for understanding customer journeys—characterized by phases like awareness, consideration, and decision—falls short in capturing the intricacies of contemporary consumer...

Social media is constantly changing, offering new opportunities for brands, creators and marketers. In 2025, social media trends promise to revolutionize content...

Marketing is on the brink of a radical evolution. For years, CMOs have mastered the art of crafting messages that resonate with...

Last week, members of Globant GUT, including Monika Diez del Sel (Paid Media Lead) and María Campos Aranda (Head of Paid Media),...

The Globo Group, which includes companies like Editora Globo, Sistema Globo de Rádio, Globo Ventures, and the maintainer of Fundação Roberto Marinho,...