Creativity

The conventional framework for understanding customer journeys—characterized by phases like awareness, consideration, and decision—falls short in capturing the intricacies of contemporary consumer...

Marketing is on the brink of a radical evolution. For years, CMOs have mastered the art of crafting messages that resonate with...

Last week, members of Globant GUT, including Monika Diez del Sel (Paid Media Lead) and María Campos Aranda (Head of Paid Media),...

The Globo Group, which includes companies like Editora Globo, Sistema Globo de Rádio, Globo Ventures, and the maintainer of Fundação Roberto Marinho,...

In markets where products are becoming more uniform, having a robust brand is essential. A unique and powerful brand personality helps to...

The recent news that Google will not remove third-party cookies from its Chrome browser has shaken up the tech and advertising world....