Maximizing the value of Salesforce within Healthcare & Life Sciences

A Q&A with Agustin Lamas, Global Managing Director – Globant HLS  The healthcare and life sciences ecosystem is under mounting pressure to serve more people at a lower cost while delivering better patient outcomes. At the same time, the sector is facing an ever-evolving and increasing array of challenges – from global health events to […]

What is next for technology? Top Tech Trends in 2023

How can companies and industries excel in the era of technological disruption? Every year, Globant launches a report with the most relevant trends in the world of technology. Trends that enable industries and organizations to navigate market demands and reinvent themselves through innovation.  This year, our Tech Trends Report explores four trends that will help […]

Four media and entertainment trends to watch for in 2023

The pandemic pushed industries to transform and adapt, particularly in the media and entertainment industry. Consumer habits are increasingly digitized, and the engagement, production, and distribution process keeps adjusting.  Statista claims the total revenue of the entertainment industry worldwide “is expected to show an annual growth rate (CAGR 2022-2026) of 7.41%, resulting in a projected […]

Optimizing the cost of clinical trials

Clinical trials cost breakdown With cost estimates ranging from $48 million to $225 million for a pivotal clinical trial, there is plenty of opportunity to reduce expenditure. A literature review reveals four key areas where operational inefficiencies drive cost and where a thoughtful application of digital technologies can bring significant improvements and innovation. By adopting […]

From headlines to search rankings: A SEO guide for news and media

The SEO strategy has been used for several years to expand companies’ marketing efforts,  achieving organic traffic of digital assets in search engines. Between 70% and 80% of users focus on organic results winning the clicks vs. ads campaigns. Therefore, a SEO expert performs different processes, documents, technical optimizations, and improvement actions on the website.  […]

5 pitfalls in Agile adoption that hinder digital transformation

If you work in a large company experiencing a digital transformation, you’ve already heard about Squad, Daily, Sprint, and Scrum. Am I right? Many companies use the famous term digital transformation as part of their strategy, using Agile as a primary catalyst to promote new, more adaptable ways of working. Agile can help make digital […]