The Real Estate Shake-Up Is Here
If you think real estate is still about paperwork, site visits, and endless calls, think again. The industry is being disrupted at its core. Across the world, and especially in the Middle East and North Africa (MENA), developers, investors, and operators are under pressure to do three things at once: move faster, cut risk, and deliver unforgettable customer experiences.
That’s where PropTech 2.0 enters the stage. And this time, it’s powered by autonomous AI agents.
These aren’t just chatbots or dashboards. We’re talking about Agentic PropTech, AI systems that don’t just analyze data but act on it. They qualify leads, manage bookings, track construction, handle payments, and even resolve tenant requests, without waiting for someone to click “approve.”
This is the next leap in real estate innovation.
The Market Momentum You Can’t Ignore
The numbers speak for themselves:
- The global PropTech market is expected to skyrocket from $47 billion in 2025 to over $179 billion by 2034.
- In the MEA region, the market is on track to hit $2.14 billion by 2030, fueled by Saudi Arabia’s Vision 2030, the UAE’s smart city ambitions, and a wave of digital-first development projects.
Real estate isn’t just catching up with digital, it’s becoming digital. And the winners will be those who scale faster and smarter.
From Digitization to Autonomy: The PropTech Evolution
The first wave of PropTech digitized the basics: listings, virtual tours, e-signatures. Helpful, but still dependent on humans to push things forward.
Agentic PropTech changes the game. Built on large language models (LLMs), machine learning, and system orchestration, AI agents now handle multi-step tasks autonomously. That means fewer bottlenecks, less manual work, and a smoother experience across the property lifecycle.
According to Morgan Stanley, AI could automate up to 37% of real estate tasks by 2030, unlocking $34 billion in efficiencies. Think construction monitoring, tenant support, lead qualification, and payment processing—all streamlined.
An AI-Powered Framework for Real Estate
At Globant, we’ve designed PropTech as a full-stack, agentic ecosystem. It’s modular, scalable, and tailored to every stage of the real estate journey:
Pre-Sale:
- Lead Qualification Agent: Filters and routes high-value prospects.
- Property Discovery Agent: Matches buyers with the right units using AR/VR and AI.
Transaction & Development:
- Construction Progress Agent: Shares real-time updates with digital twins and drones.
- Booking & Payments Agents: Automate reservations, transactions, and confirmations.
Post-Sale:
- Service & Maintenance Agents:Manage tenant requests through smart-home and community platforms.
The result? A seamless, end-to-end experience where operations run leaner, faster, and smarter.
The Business Value: Why This Matters Now
Real estate is complex by nature, projects run late, communication breaks down, customers feel the friction. Agentic PropTech attacks these weak points head-on:
- Construction: Digital twins and AI scheduling keep projects on track.
- Sales & Leasing: Smarter lead prioritization and immersive tours boost conversion.
- Property Management: AI-driven service keeps tenants happy and loyal.
In other words: fewer delays, higher margins, better experiences.
Building the Future of Cities
In the MENA region, urban megaprojects are reshaping skylines. But as expectations rise, so does complexity. Scaling these developments without scaling inefficiencies requires AI-first thinking.
Globant makes that possible. By embedding AI agents across the entire lifecycle, real estate becomes autonomous, connected, and customer-centric. Early adopters are already seeing results: faster sales cycles, leaner operations, and higher resident satisfaction.
From Vision to Execution
The shift is clear: real estate is no longer project-driven, it’s experience-driven. And experiences are only as strong as the systems behind them.
Globant introduces a new operating model for the industry:
- Agents that act independently.
- Platforms that adapt in real time.
- Outcomes that are measurable, predictable, and scalable.
At Globant, we believe the future of real estate belongs to those who can do more with less, deliver faster, and create experiences that resonate long after the transaction.
👉 Discover how Globant PropTech is reimagining real estate
