Advancements in technology are revolutionizing the media and entertainment industry, leading to new ways of creating, distributing, and consuming content. Artificial intelligence and immersive experiences like augmented and virtual reality reshape the entertainment landscape, offering unprecedented personalization and interactivity.
Globant is at the forefront of innovation in the media and entertainment sector by leveraging cloud, data, AI, and new technologies. Giorgio Tacchia, Managing Director at Globant and an industry veteran and entrepreneur in the streaming sector in Italy, shares insights on the future of media consumption, as mentioned in this article published by Tech Pros.
“In this vast marketplace, constructing a customer data platform and devising an effective customer funnel is just as critical as the uniqueness and quality of content. When discussing engagement and loyalty, it’s crucial to start from the ground up, from a blank slate.”
–Giorgio Tacchia, Managing Director at Globant.
How AI and emerging technologies are transforming streaming
AI algorithms analyze customer behaviors and preferences in real time, tailoring recommendations precisely. AI is revolutionary in content creation and curation, particularly in the sports industry. It allows for producing numerous ancillary content pieces from live events and the multiplication and personalization of content based on the original material.
“If AI is the vehicle, then data is its fuel. Building a comprehensive data lake and owning data allows AI to play a transformative role. For content delivery and enhancing viewer experiences, having a robust data lake and utilizing AI tools can significantly improve personalized recommendations.”
-Giorgio Tacchia, Managing Director at Globant.
Additionally, AI enhances search engines and navigation, which are closely tied to the personalization of recommendations. AI optimizes dynamic content delivery by adjusting bit rates and encoding methods, minimizing buffering, and enhancing the viewing experience. The deployment of 5G technology is a game-changer for content quality, offering faster download speeds and reduced latency, elevating content to ultra-high definition, and enabling AR and VR experiences. These new technologies are setting new standards for enhanced user experiences in streaming.
Tacchia also emphasizes Globant’s distinctive delivery model, which utilizes studios and agile pods to enhance its value proposition for streaming services. In a content-rich era, data is as crucial as the content itself. Globant helps streaming clients distinguish themselves by constructing robust customer data platforms and devising effective customer funnels. By leveraging data for personalized user experiences, Globant enhances customer retention, engagement, and average revenue per user (ARPU).
The media and entertainment industry is racing into the future, and with AI and data superpowers, companies can craft ultra-personalized, riveting viewer experiences, taking content to the next level.
About Giorgio Tacchia
Giorgio Tacchia’s career in the media and telecommunications sectors has been diverse. He began at Fastweb, an Italian telecommunications and broadband service provider, in the early 2000s, a pivotal time for IP technology globally. In late 2012, he founded a technology media company, creating a comprehensive entertainment marketplace. The company focused on technology and user experience, providing immersive content access and product purchasing across various devices and countries.
During his 11-year tenure as CEO, the company expanded globally, reaching 60 million customers, achieving a turnover of 50 million, and attracting investments from major Hollywood studios. In 2023, a branch of the company he founded was acquired by Globant, marking the start of his current chapter, where he contributes to business growth and oversees significant media projects. Currently, he is heading the media and entertainment studio at Globant in EMEA and is based out of the Middle East to lead further expansion.
If you want to learn more about Giorgio Tacchia, we invite you to listen to this podcast episode. To access Giorgio Tacchia’s full interview, click here.
