CES 2025 in Las Vegas wasn’t just a tech showcase—it was the world’s most powerful glimpse into the future. The event didn’t only introduce us to shiny gadgets; it laid bare the seismic shifts already taking place in AI, digital health, mobility, and more. If you weren’t paying attention, CES revealed one thing loud and clear: the future of innovation isn’t a choice anymore—it’s happening right now.
At Globant, we’re not watching from the sidelines, we’re leading the charge. From AI agents that collaborate like never before, to autonomous vehicles that drive smarter, the tech revolution is upon us, and we’re at the forefront of this massive disruption. Here’s what stood out at CES 2025—and how it’s all coming for your industry.
AI’s Next Evolution: Collaboration, Not Automation
Forget what you thought you knew about AI. CES 2025 made it clear: AI isn’t just “smart”—it’s learning how to collaborate. The rise of agentic AI systems means we’re moving from isolated expert models (think: your typical Large Language Models) to a world where AI agents work in concert like a dream team of specialists. No more asking a single AI to solve everything—it’s about pooling expertise and creating a collaborative ecosystem that can tackle complex problems faster and with more precision.
“Starting with consumer tech, we saw the unveiling of a new AI-powered home computer, making advanced AI accessible to everyone. The spotlight also turned to Agentic AI, or physical AI, showcasing how artificial intelligence combined with virtual reality can train and empower robots for real-world tasks.”
– Diego Mazzitelli, Senior Tech Director at Globant
This isn’t science fiction—it’s a force that’s coming for your business. Gartner says that by 2028, a third of AI interactions will be driven by these autonomous agents. And enterprise AI spending is expected to soar, reaching $423 billion by 2027. The writing is on the wall: AI’s evolution is inevitable. At Globant, we’re already building the next generation of these agentic systems to power real-world transformation. Don’t get left behind.
Reinventing the Point of Sale: Trust and Agility in AI
One of the most intriguing themes at CES was the reinvention of Point of Sale (POS) systems. With AI integration, trust emerged as a key factor. Businesses are asking: how can we ensure AI systems are reliable, secure, and energy-efficient?
“Globally, are we ready? Software can be trustable, but innovation requires bringing together different players with a design-oriented mindset. The rapid pace of disruption shows a willingness to change, but how agile are we really?”
– Sabina Schneider, Chief Solutions Officer at Globant
The answer lies in collaboration and agility. Agility in operating models, combined with an agile mindset, will define which companies thrive.
The Future of Sports: Hyper-Personalization Meets Immersive Tech
Sports at CES wasn’t just about who has the fastest 5G or the latest jersey. It was about redefining the fan experience. Say goodbye to static broadcasts and limited engagement. The future is about Fluid Fans™—a new generation of sports consumers who demand personalized, on-demand experiences. At Globant, we’re already making that happen, with AI-driven personalization, immersive AR/VR experiences, and real-time data analytics that turn every event into a completely tailored experience.
From gamified content to interactive stadiums, technology is blurring the line between what’s real and what’s virtual. Fans are no longer just spectators—they’re part of the action, anytime, anywhere. If you’re not using these tools to engage your audience, you’re missing the boat. The sports experience isn’t about a game anymore; it’s about creating an entire ecosystem around the fan, powered by data and immersion.
Vehicle Tech: Autonomous, Smart, and AI-Driven
Autonomous vehicles aren’t a concept anymore—they’re a game-changer. At CES 2025, the automotive world made it clear: AI is in the driver’s seat. With AI-powered systems, augmented reality, and immersive experiences, autonomous vehicles aren’t simply driving us around—they’re redefining how we travel, making it safer, smarter, and more intuitive.
The automotive industry is projected to go from a $2.3 billion AI market in 2021 to $16.2 billion by 2026, and this shift is happening faster than anyone expected. At Globant, we’re working with COVESA to create next-gen mobility solutions that don’t just meet today’s needs, but anticipate tomorrow’s demands. AI-powered driver assistance systems (ADAS), connected car technologies, and computer vision are the new foundation of smart, autonomous mobility—and if you’re not embracing this, your business is stuck in the past.
The future of electric vehicles (EVs) was also a hot topic, highlighting both its promise and the obstacles we still need to overcome. The weight of EVs and energy consumption often work against each other, creating a balancing act for innovation. Investments in charging infrastructure, battery improvements, and platform architecture are critical to making this future sustainable.
Madison White, Software Portfolio Tech Strategy Director at Ford Motor Company, highlighted another key challenge: “The complexity of the system requires constant tuning, optimization, and cost reduction.”
Digital Health: AI Isn’t Coming. It’s Already Transforming Healthcare.
Think AI’s impact is limited to tech? Think again. Healthcare is in the middle of a revolution, and it’s powered by AI. From predictive analytics to AI-driven medical imaging, the future of healthcare is about accuracy, efficiency, and scalability. By 2030, the global AI healthcare market will surpass $187 billion—and it’s not just about automating processes. It’s about revolutionizing patient care.
At Globant, we’re seeing firsthand how AI is transforming operating rooms and improving patient outcomes through smarter workflows. But here’s the kicker: AI is also helping tackle one of healthcare’s biggest problems—inefficiencies. From fraud detection in insurance to optimizing hospital operations, AI is slashing costs and improving quality. The question is—are you ready to revolutionize healthcare with AI, or will we watch it happen without you?
“In the health and wellness sector, innovations presented included smart mirrors that provide a 360-degree analysis of your health, delivering personalized insights. We also witnessed the debut of smart toilets that analyze vitals and offer recommendations to improve overall well-being.”
– Diego Mazzitelli, Senior Tech Director at Globant
In Conclusion: The Future is Now—and It’s Disrupting Everything
CES 2025 wasn’t just a showcase—it was a wake-up call. From AI systems that collaborate and evolve to the redefinition of fan engagement in sports and the future of autonomous mobility, the tech landscape is being rewritten in real time. If you’re not paying attention, you’ll get left behind.
At Globant, we’re not just watching this unfold. We’re making it happen. We’re taking these disruptive technologies and leading the charge in industries that are ripe for transformation. We don’t just adapt to change—we create it.
So, what’s next? Innovation is no longer a buzzword—it’s your business’s lifeline. Are you ready to embrace it?
