In the IDC MarketScape: Worldwide AI-Enabled Adobe Professional Services 2026 Vendor Assessment, which recognizes Globant as a Major Player, IDC states: “Based on conversations with Globant clients, the three areas where, on average, clients commended the vendor highly were for people quality, value creation, and willingness of its clients to recommend it as a vendor.”
That recognition builds on our Adobe Platinum Partner status and the 2026 Adobe Digital Experience Partner Award for Latin America. We believe that together, these credentials speak to the strength of our Adobe practice. Our clients’ feedback speaks to what matters most: how we turn that expertise into results.
That is how we approach Adobe implementation. We start with what the business needs to achieve, then bring the design, engineering, and Adobe expertise to make it happen. Our Adobe professional services connect this expertise with the business outcomes organizations need to achieve
For organizations investing in Adobe, this combination matters. Successful implementation requires a partner that understands the customer experience, connects the technology, and helps teams change how they work. Our Adobe consulting services follow this business-first approach, aligning technology decisions with organizational goals and implementation needs.
The opportunity: closing the gap between investment and value
Organizations have invested heavily in digital experience platforms, expecting better customer journeys and measurable growth. Many still face disconnected systems, complex workflows, and a gap between what their technology can do and what the business actually achieves.
Generative and agentic AI create new opportunities to close that gap. But adoption is still developing. IDC MarketScape’s buyer research delivered a notable reality check: “It’s notable that almost half (27) of the reference clients declined to give their vendor a score for AI implementation capabilities, on the grounds that their vendor was not implementing any Adobe AI technology (at least to their knowledge), and so the question was therefore not applicable.”
The opportunity is substantial. So is the work required to turn it into business value.
Start with the outcome. Build for adoption.
We believe every Adobe engagement should begin with a clear business objective. That could mean reducing the time required to launch a campaign, making content production more efficient, improving conversion rates, or creating more relevant customer experiences.
The objective should guide the architecture, the delivery plan, and the measures of success.
These are essential parts of implementation. Teams need to understand how new capabilities fit into their work. Data must be usable. Workflows need clear ownership. Success needs to be measured beyond deployment.
Our role is to bring those pieces together so clients can put their Adobe investments to work. Through our Adobe consulting services, we help connect implementation decisions, team adoption, and business objectives.
Connecting Adobe capabilities with how businesses operate
Our Adobe practice combines experience design, enterprise engineering, and proprietary AI tools to address practical challenges across content, data, and customer journeys:
- Accelerating content production with FUSION. Our AI agent suite supports full-funnel content, images, videos, landing pages, and campaigns. It operates on top of Adobe’s content supply chain and integrates with Adobe Firefly to help teams increase production capacity.
- Making audience insights more accessible with GraphIQ. Built on Neo4j and Glob.AI, GraphIQ brings together first- and third-party data and surfaces audience insights and competitive intelligence through conversational AI, supporting Adobe Experience Platform activations.
- Scaling delivery with AI Pods. Our engagement model combines dedicated delivery capacity with AI-assisted workflows and expert oversight, helping clients expand Adobe operations without proportional increases in headcount.
- Connecting customer journeys. We bring together Adobe Experience Platform, Adobe Real-Time CDP, and Adobe Journey Optimizer to help organizations connect customer data and deliver more relevant interactions across channels.
These capabilities serve a common purpose: helping clients move from technology potential to practical business results.
Building what comes next
We are proud of our recognition in the IDC MarketScape and the client feedback that underlies it. We believe it reflects the strengths we bring to Adobe engagements: talented people, strong design and engineering capabilities, and a consistent focus on business value.
As organizations expand their use of AI, we see a clear responsibility for implementation partners: make the technology work, help people adopt it, and keep delivery accountable to the outcomes that justified the investment. Our Adobe professional services bring these priorities together to help organizations turn technology investments into business results.
That is the work we do with our clients.
Explore our Adobe practice to learn how we can help your organization turn its next Adobe investment into business results.
Source: IDC, IDC MarketScape: Worldwide AI-Enabled Adobe Professional Services 2026 Vendor Assessment, Doc #US54114626, October 2026.
