Martech

Last week, members of Globant GUT, including Monika Diez del Sel (Paid Media Lead) and María Campos Aranda (Head of Paid Media),...

Marketing science and augmented analytics are powerful tools that can help companies make better decisions about their marketing campaigns. Marketing science uses...

Digital marketing is synonymous with continuous change, and staying ahead of the competition requires thinking “out of the box.” Programmatic Outdoor Advertising...

In the world of search engines, a click of a button leads to millions of search results in a matter of seconds....

Globant introduces the first season of the “Unscripted Tech” podcast series, where listeners can learn about the latest technology innovations around the...

In this blog we explore how digital marketers can conduct a quantitative analysis on qualitative data to better understand their audiences.