Martech

Artificial intelligence is directly impacting how brands understand, engage, and act on consumer behavior. Specifically, in agentic marketing, where autonomous AI systems...

For some years now, the term “Growth” has been thrown around on LinkedIn and in the corporate world. But what does it...

When we think of SEO, we usually associate it with terms such as keywords, crawling, indexing or internal linking, among many others....

Welcome to the New Martech Reality The Martech landscape is evolving at lightning speed. With customer expectations rising and digital interactions growing...

Last week, members of Globant GUT, including Monika Diez del Sel (Paid Media Lead) and María Campos Aranda (Head of Paid Media),...

Marketing science and augmented analytics are powerful tools that can help companies make better decisions about their marketing campaigns. Marketing science uses...