True commercial efficiency is not just about selling more, but about selling faster, more accurately and at a lower acquisition cost. In an environment where achieving this level of optimization is no longer an option, but a competitive necessity, artificial intelligence (AI) has become the main catalyst that allows companies to make a qualitative leap in their results. In fact, its adoption in the Spanish business world is remarkable: a recent study by Amazon Web Services (AWS) reveals that 50% of Spanish companies already use AI, a figure that places Spain eight points above the European average and shows the clear momentum towards automation.
The first pillar of this new efficiency lies in prospecting: selling to the right customer. AI removes past inefficiencies through predictive lead scoring, a technology that allows us to stop treating all leads the same. As confirmed by a report from the Observatorio Nacional de Tecnología y Sociedad (ONTSI), 28.7% of companies in Spain already apply AI in their marketing and sales areas. These companies use algorithms to analyze real-time data and assign a score to each lead, allowing the sales team to focus their time and energy only on the contacts most likely to convert.
Once the highest value opportunities have been identified, the effectiveness of the process depends on the agility to manage them. Historically, sales teams spend a large part of their day on low-value administrative tasks, such as recording data, writing follow-up emails or coordinating schedules. Intelligent automation powered by AI frees teams from this burden, delegating repetitive tasks to technology. This not only dramatically increases productivity, but also ensures consistent and professional follow-up, eliminating human error and shortening sales cycles.
Finally, conversion efficiency is achieved by connecting with the customer at the right time and in the right way. AI is no longer just a tool for businesses; it’s also a tool for consumers. According to a recent study published by MarketingDirecto.com, 60% of Spaniards already use artificial intelligence as a trusted advisor to make their purchasing decisions. Understanding this behavior is crucial. AI enables companies to meet this new demand by monitoring “buying signals” to generate an immediate alert to the seller at the peak of customer interest. This just-in-time connection transforms a cold call into a relevant and welcome intervention, aligning the offer with a consumer who is already using technology to decide.
The combination of smarter prospecting, a more agile process and personalized conversion defines the new frontier of commercial effectiveness. To build this strategy from start to finish, advanced technology platforms are essential. This is where solutions such as those from Walmeric are crucial. Their technology is designed to connect and automate all touch points in the customer journey, making it easier for companies to implement an intelligent sales strategy where every interaction is accurate, relevant and contributes directly to improved results.
