Inside the future-defining event where AWS, Globant, and tech leaders are reshaping industries across Latin America.
The AWS Partner Summit LATAM 2025 just wrapped up in vibrant Miami, but the energy and insights are still buzzing across the cloudscape. This year’s headline? Generative AI is the engine driving transformation across every sector, and AWS made sure everyone left with that message loud and clear.
At Globant, we connected, showcased, and explored how our tech DNA and AWS’s innovation platform are accelerating change across the region. With solutions like AWS Bedrock and the newly announced AWS Nova, we’re not just talking about the future, we’re building it.
Globant + AWS: Powering the New AI Economy
If we had to sum up the 2025 edition of the AWS LATAM Summit in one phrase, it would be: “Applied Generative AI.” GenAI was the foundation for everything from main-stage demos to breakout sessions.
At Globant, we’ve been investing deeply in GenAI long before the hype cycle. Through our AI Pod subscription model, we’re already helping clients harness the full power of AWS Bedrock and AWS Nova to speed up delivery and reduce costs. With Globant Enterprise AI connected with Berdock, we’re applying GenAI in real-world contexts—from automating banking and insurance operations to transforming retail journeys and rethinking public sector efficiency.
By combining AWS’s scalable infrastructure with our deep industry accelerators, we’re solving the region’s most pressing challenges:
- Faster Time-to-Market through cloud-native architecture and AI-enhanced workflows
- Cost Optimization by automating repetitive, resource-intensive processes
- Business-Centric AI that adapts to each client’s operations, culture, and customers
Industry Impact: BFSI, Healthcare, Retail, and Beyond
The summit made it clear: Latin America is on the brink of an AI-fueled leap, especially in sectors like:
- Banking & Financial Services: With our recent acquisition of Blankfactor and a shared vision with AWS, we’re transforming payment systems and financial operations through secure, scalable AI.
- Healthcare: Generative AI is unlocking faster diagnostics, patient journey personalization, and operational efficiency at scale.
- Retail: From phygital experiences to dynamic pricing and inventory forecasting—AI is rewriting the rules of engagement.
Digital Transformation? Start with Culture.
One of the most powerful reminders at the summit came from our own team:
“Take the culture of an organization into account—it can definitely break the strategy into pieces.”
– Sabina Schneider, Chief Solutions Officer, North America at Globant.
Digital transformation isn’t just about adopting the cloud—it’s about aligning people, processes, and purpose to impact the business. That’s why our delivery model is rooted in:
- Transparent client communication
- Business-aligned execution
- Long-term partnerships with AWS and our clients making it happen
- A deep respect for the cultural context of each organization we work with
The AWS Way: Customer Obsession, Delivered
The core philosophy echoed by AWS leaders throughout the event—Working Backwards—is one we share at AWS and Globant. Innovation doesn’t start in a lab; it starts with your customer’s biggest problem. That’s how we build AI solutions that matter—ones that are aligned with business outcomes, not just technological milestones.
AWS’s focus on ProServe WW Delivery Standards, Cybersecurity Specializations, and LATAM expansion signals a clear intent: elevate partners, empower clients, and accelerate innovation, together.
Final Thoughts
The AWS LATAM Partner Summit 2025 showed us that the next wave of digital transformation in Latin America is being written in code—Generative AI code. At Globant, we’re proud to be part of this journey, co-creating with AWS and leading the way with purpose-built solutions that scale, adapt, and deliver results.
