Orchestrating the Future of Enterprise AI Workflows: Globant and ServiceNow at Knowledge 2025

May 13, 2025

In today’s business landscape, speed, complexity, and intelligence are the new pillars of performance. Enterprises are racing to modernize, automate, and innovate—yet many are weighed down by fragmented data, clunky systems, and disjointed customer experiences. That’s where Globant steps in, armed with a bold vision and an elite partnership with ServiceNow.

At Knowledge 2025, ServiceNow’s flagship event in Las Vegas, the buzz wasn’t just about shiny new features—it was about ushering in a new era of enterprise intelligence. With groundbreaking announcements like the AI Control Tower and the Data Fabric, ServiceNow is reshaping how businesses govern and scale artificial intelligence across their organizations. 

“We see the future in AI agents working in harmony across platforms, apps, and systems. It’s not just automation—it’s orchestration,” said Martin Szenig, VP of Technology at Globant. “We’re here to ensure companies can embrace this hybrid work model, combining the best of human and artificial intelligence.”

Globant’s Unique Value in the ServiceNow Ecosystem

As an Elite ServiceNow partner, Globant reinvents workflows. Our ServiceNow Studio is dedicated to transforming employee, customer, and partner experiences by leveraging the platform’s full potential, from IT and HR to CRM and operations.

Here’s what sets Globant apart:

  • AI at the Core: Globant pioneers AI-powered ServiceNow solutions through our proprietary platforms like Navigate Service Assist, an ML-driven ticketing and support optimizer.
  • Industry-Specific Expertise: From financial services to healthcare and retail, our teams build intelligent, contextual workflows tailored to real business problems.
  • CRM & CPQ Proficiency: With deep experience in quote-to-cash transformation and a strong alliance with Logic AI, we fast-track ServiceNow CRM adoption with precision.
  • Customization at Scale: We customize and extend ServiceNow to solve unique client challenges.

“We help our clients reimagine what’s possible with data, automation, and user experience,” noted Arun Sondhi, Global Head of ServiceNow business at Globant.

Recapping Knowledge 2025: A New AI-Driven Frontier

The headline from Knowledge 2025 is loud and clear: Agentic AI is no longer a nice-to-have. It’s the engine that is driving enterprise transformation.

ServiceNow unveiled the AI Control Tower, a centralized platform that allows enterprises to govern, secure, and manage all AI agents—whether native to ServiceNow or from third-party providers like Microsoft, Google, or Oracle. With Data Fabric, these agents now communicate and collaborate across systems to deliver seamless workflows.

Why it matters:

“As AI agents proliferate across enterprises, coordinating their work becomes as critical and complex as leading human employees, and companies need new tools to direct this new digital workforce,” said Amit Zavery, President and CPO of ServiceNow.

Globant couldn’t agree more. Our teams are already embedding agentic AI across enterprise ecosystems, helping clients:

  • Reduce costs and tech debt
  • Improve CX through intelligent automation
  • Accelerate CRM integration and service delivery

The Power of Partnership: ServiceNow + Globant

This isn’t just a partnership—it’s a shared mission. ServiceNow delivers the AI-driven platform for business transformation, while Globant brings the strategic vision, technical expertise, and execution muscle to make it real.

Together, we are helping businesses:

  • Launch agile, AI-powered workflows
  • Seamlessly integrate third-party tools and LLMs
  • Deliver frictionless, human-centric digital experiences

What’s Next?

From AI orchestration to CRM acceleration, Globant and ServiceNow are proving that enterprise reinvention is no longer an aspiration but a blueprint. And as the digital workforce expands, one thing is clear: organizations that embrace agentic AI and intelligent platforms will lead the pack.

Let’s build what’s next—together.

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The ServiceNow Studio at Globant empowers clients to optimize the ServiceNow platform, enabling support for HR, finance, IT, customer service operations, and more. We strive to provide a strategic approach to optimize the ServiceNow software technology for your business.