From immersive media technologies to personalized retail journeys and life-saving advancements in healthcare, each and every vertical is being transformed by the power of AI. So, what does that mean for industries—and for people?
As we consider the ongoing and transformative impact of AI, let’s dive into insights from Google Cloud Next.
“What stood out this year at Google Cloud Next is how AI and agentic technologies are increasingly moving beyond tech and engineering teams. To truly scale, these initiatives must be fully aligned with business goals,” said Harlan Haught, Global Director of the GCP Studio at Globant. “Their success hinges on cross-team alignment and a focus on scalable AI from day one. Globant and Google are committed to helping our shared customers drive measurable value in just 6–8 months, rather than the traditional 1–2 year timeline.”
From Insight to Action: Globant’s Take
AI is no longer just a tech conversation. It’s a business conversation.
As we saw last week, Google continues to optimize its AI models for performance, efficiency, and cost-effectiveness—giving businesses the flexibility to choose the models that best align with their success criteria. But with that flexibility comes complexity, especially when it comes to agentic workflows.
To address this complexity, Google has introduced a wealth of pre-built 1P and 3P connectors for agentic AI solutions. However, the demand for industry-specific experiences remains high. As organizations look for tailored, scalable integrations, Globant stands ready to co-create these experiences, helping Google evolve into a true “industry cloud” leader.
Globant’s diverse Studios, from Media to Retail, Healthcare to Gaming, are built to deliver AI-powered solutions. Our close collaboration with Google Cloud means we don’t just adopt the latest tech—we help shape how it’s used. Here’s how the latest technologies are leading the way in M&E, Retail, and Healthcare.
Media & Entertainment: Designing for Participation, Not just Viewership
From streaming services to live sports, the media landscape is constantly evolving. What’s driving it now? Google’s AI video model Veo 2 is raising the bar for creativity. With new advanced editing features like inpainting, outpainting, and interpolation, AI is embedded deeper into the creative workflow. One of the best demonstrations? Its application in producing immersive, cinematic content for Sphere—a testament to Google Cloud’s commitment to the M&E industry.
As immersive storytelling gains ground, Globant is reimagining how we experience media. Through metaverse integration and smart stadium experiences (like the groundbreaking Intuit Dome project), we’re helping redefine how fans interact with their favorite teams and shows.
We’re no longer designing for viewers. We’re designing for participants. See how we’re doing this with Gen AI and Google Cloud here.
Retail: Brands That Understand Shoppers Better Than Ever
Hyper-personalized recommendations. Real-time product discovery. Visual search that gets what you mean—not just what you type. These are no longer luxuries—they’re expectations.
Globant’s Retail Studio is integrating AI-driven search and recommendation engines powered by Google Cloud to reshape consumer journeys. Retailers can now anticipate needs, respond in real-time, and deliver frictionless experiences both online and in-store.
Personalized AI is changing how people shop, and Globant is helping retailers understand not just what people buy, but why they buy—and how to meet them there. From increasing conversion rates to driving long-term loyalty, AI in retail is evolving fast—and Globant is keeping clients ahead of the curve.
Healthcare: Humanizing Care with Machine Intelligence
In healthcare, the stakes are higher—and so is the impact of AI. AI is helping anticipate patient needs, streamline supply chains, and reduce treatment delays, bringing new levels of precision and care to the industry.
Globant is partnering with Google’s technologies to help hospitals and healthcare systems optimize operations and improve patient outcomes.
Intelligent AI agents are optimizing supply chain logistics, ensuring that critical medical supplies are available where and when they’re needed. This operational efficiency is vital to delivering timely care and improving quality across the board. It is about AI with a purpose, not just speeding up processes, but saving lives.
Driving Business Transformation through Partnership
These transformations aren’t happening in isolation. They’re driven by our deep and long-standing collaboration with Google Cloud. Globant’s partnership with Google Cloud is a 360-degree collaboration that integrates Google Cloud infrastructure with Globant’s deep industry expertise to enhance and bolster our ability to deliver at scale.
“Being at Google Cloud Next is always a highlight, and this year was extra special—Globant was named 2025 Partner of the Year for Argentina. As the global lead for our Google relationship, this has been one of my most meaningful milestones. We work across the Alphabet ecosystem, from Google Cloud to Verily and automotive, across the US, EMEA, and APAC. Looking ahead, we’re focused on expanding with Google and delivering next-gen tech in the AI Agent space, and more.”
— Raveen Mansharamani, Senior Vice President, Strategic Market and Cloud Business at Globant
With over 19 years of partnership experience, over 1,000 GCP certifications, and industry-specific solutions with Data, Predictive AI, Generative AI integrations, infrastructure, and migrations—Globant and Google catalyze enterprises’ digital transformations and deliver next-generation digital products and experiences.
Shaping the Future, Together with Google Cloud
As AI continues to accelerate change across industries, partnerships like Globant and Google Cloud are critical to turning emerging technologies into real-world outcomes. From entertainment to retail to healthcare, we’re not just witnessing transformation—we’re building it. Together, we’re delivering business results, reshaping experiences, and preparing organizations to lead in a world shaped by AI-driven intelligence and personalization.
