As the gaming landscape becomes more interconnected and expansive, the challenge of delivering scalable and immersive experiences is more complex than ever. Globant’s gaming studio experts are at the forefront of this evolving environment, leveraging cutting-edge technology to create dynamic worlds that captivate players. This article explores insights shared during a recent roundtable where Globant’s gaming experts Paul Depre, Europe Director of Gaming, M&E and Sports, and Jose Plano, Gaming Studio Technical Director at Globant, as well as other industry leaders, tackled these challenges head-on, offering a blueprint for the future of gaming.
Crafting Unique Player Experiences Through Targeted UGC (User-Generated Content) Strategies
One of the critical discussions centered on the “cold start problem” that many UGC-focused games encounter—how to generate initial content that attracts and retains players. Amir Didarzadeh, Head of Product at Glowmade, emphasized the importance of clearly defining the target audience and setting a game apart in the UGC space. Globant’s experts echoed this sentiment, underscoring the need to build accessible, creative environments that empower users.
Globant’s gaming professionals highlighted their approach to overcoming the “cold start problem” by focusing on creating user-friendly tools that lower the barrier to content creation. This strategy engages players and fosters a self-sustaining ecosystem where creativity thrives. By concentrating on accessibility and player empowerment, Globant ensures that gaming companies can build vibrant communities that keep players invested over the long term.
Leveraging AI and Data for Personalized, Immersive Experiences
Globant’s expertise in AI and data-driven strategies was a focal point of the roundtable discussion. Paul Depre, Director of Gaming at Globant, explored how data can be harnessed to personalize player experiences and guide game development. By using AI to validate and classify content, Globant helps developers balance showing players content they enjoy with exposing them to fresh, innovative creations.
“Our goal is to leverage AI as a tool to inspire creativity while ensuring that human input remains central to the process,” said Depre. Globant’s approach to AI integration supports developers in streamlining workflows, allowing them to focus on crafting engaging narratives and gameplay that resonate with players.
Ensuring Safe and Engaging UGC Environments
Oscar Clark, CEO at Fundamentally Games highlighted the importance of moderation and player safety in UGC environments. Globant’s experts are deeply involved in developing advanced tools for content moderation and community management. By integrating AI-driven sentiment analysis and reporting mechanisms, Globant empowers community managers to maintain a safe and engaging environment without losing the personal touch that players value.
Globant’s approach balances the efficiency of AI with the need for human oversight, ensuring that gaming communities remain vibrant and welcoming. This commitment to player safety and content integrity is a cornerstone of our strategy for supporting long-term player engagement.
Optimizing Influencer Strategies with Data and AI
The roundtable also delved into the complexities of sourcing and managing influencer campaigns, particularly in the context of promoting UGC games. John Wright, VP of Mobile Publishing at Kwalee discussed the challenges of finding influencers who can generate content that resonates with players and achieves virality. Globant’s gaming experts are at the forefront of addressing these challenges by employing data-driven strategies and AI to optimize influencer marketing.
Globant’s use of AI and data science allows for identifying high-potential influencers and fine-tuning marketing campaigns. This ensures that resources are directed toward influencers who can truly make an impact, maximizing return on investment and driving organic growth for UGC games.
Developing Tools and Overcoming Indie Developer Challenges
Stuart De Ville, CEO at Game Dev Local highlighted the importance of creating engaging, user-friendly tools for content creation when there are existing tools and communities like Blender and Discord: “It’s about fostering a strong community, whether by attracting users from other sectors or building your own from scratch. This can be even more painful than the technical challenges involved in developing the tool, as creating a community is no easy feat.”
Jose Plano, Gaming Studio Technical Director at Globant, further highlighted the challenges of community building: “The real challenge lies not just in creating the tool or game itself, but in being able to generate a thriving community. Whether it’s attracting users from other sectors or building your own community from scratch, it can be a more daunting task than the technical challenges involved in developing the game. Creating and maintaining a community is no easy feat, as it requires continuous effort and dedication.”
Globant’s experts are well-versed in indie developers’ challenges, particularly in building communities and monetizing their games, focusing on simplifying the content creation process while fostering strong player communities. By providing robust, accessible tools and ongoing support, Globant is helping indie developers navigate the competitive gaming landscape. This support is critical in enabling smaller studios to compete with larger players by creating compelling experiences that resonate with their audiences.
Globant’s Vision for the Future of Gaming
As a leader in game development, Globant is focused on building scalable cloud architectures, optimizing real-time data management, and leveraging automation to enhance efficiency. Globant’s commitment to future-proofing development pipelines ensures that gaming studios can adapt to evolving demands and deliver cutting-edge experiences.
“Our mission is to empower developers with the tools and technology they need to create worlds without limits,” stated Depre. Globant’s holistic approach to game development, from AI integration to community management, positions it as a key partner for studios aiming to stay ahead in an increasingly complex industry.
By centering on innovation and collaboration, Globant is shaping the future of gaming and enabling studios worldwide to realize their most ambitious visions. To learn more, visit Globant’s Games Studio.
