We have shifted from the fascination with chatbots to the pragmatism of Agentic Transformation. That was the true atmosphere of the Google Cloud Summit Argentina 2026. The phase of experimenting with passive AI is behind us; the current mandate is to deploy autonomous systems capable of executing end-to-end processes securely and with a clear ROI.
The data presented during the event (from an Ipsos study) supports this shift: 20.4% of companies in Argentina have already adopted AI, and 44.4% plan to do so soon—a momentum that could impact national GDP by 3.7% to 6.7%. However, the major technical obstacle today is cost architecture: without proper governance, massive token consumption skyrockets budgets without generating real value.
Entering the Agentic Era
During the keynote sessions, Google expanded the Gemini Enterprise ecosystem with vertical solutions for critical processes (such as Legal and Financial Services), while reaffirming its commitment to local talent after training more than 12,000 professionals alongside 21 universities across the country.
At our booth, Globant demonstrated how to put this technology into practice together with Google Cloud:
“The real challenge today is not experimenting with AI, but avoiding getting stuck in that phase. We presented how Globant, using tools like Gemini Enterprise, GECX, and ADK, helps organizations exit the ‘POC purgatory’ to transition into a true Agentic Enterprise, deploying autonomous multi-agent architectures with complete security.”
— Hernán Alejandro Mops, Delivery Manager at Globant
5 Globant Solutions to Scale AI
- Gemini Enterprise & Ignite Program: Gemini Enterprise provides a centralized agentic workspace connected to your daily tools (Workspace, Salesforce, Jira, Slack, etc.). Through the Ignite AI Adoption program (lasting between 2 to 8 weeks), we guide organizations from technical validation to a governed AI workforce. This program is not just an AI course, but a strategic adoption accelerator.
- Next-Generation Contact Centers (GECX): Globant transforms traditional contact centers into engines of strategic intelligence. We revolutionize customer service by automating 100% of Level 0 calls (accounting for 40% to 60% of total volume) through Virtual Agents that accelerate the resolution of routine inquiries. At Level 1, Agent Assist acts as a co-pilot reducing AHT and ACW, while at Levels 2 and 3, we free experts from trivial tasks so they can resolve complex cases and high-value retentions. Backed by Globant’s Delivery Engine, this model guarantees a fast time-to-market that significantly reduces operational costs and boosts financial impact without compromising customer satisfaction.
- Agent Creation with ADK: Using Google’s Agent Development Kit, we structure multi-agent architectures in 4-to-6-week sprints capable of orchestrating tasks across multiple systems with deterministic reliability.
- AVS Omni (Advanced Video Search): This native GCP AI suite (powered by Gemini) transforms the management of VOD and live broadcasts. By processing video only once with multimodal embeddings, it eliminates manual tagging and enables instant searches via text, image, or voice. Furthermore, it accelerates real-time highlight creation, personalizes recommendations, and optimizes monetization with dynamic ads—reducing operational costs and converting massive catalogs into high-impact assets.
- AI Pods & Glob.AI: Glob.AI fundamentally changes how companies access, purchase, and deploy AI services. It serves as the central platform to explore, deploy, and utilize AI Pods—AI-native service units that combine autonomous agents supervised by Globant experts. Accessible via a self-service platform and an open ecosystem (AWS, Google Cloud, OpenAI, Microsoft), AI Pods integrate seamlessly into existing infrastructure, accelerating delivery by up to 7x without altering security or requiring structural changes. AI Pods reduce legacy code modernization by up to 87% and allow technology adoption through a modular subscription model, starting with 4-week pilots to validate speed and quality with real data before scaling.
20 Years of Co-Innovation and Leadership
To top it all off, Globant was recognized as Google Cloud Partner of the Year for Argentina for the second consecutive year (2025 and 2026)—an achievement backed by over 1,500 global certifications and the pride of providing more than 90% of the technical talent for Google Cloud’s LATAM Delivery Center.
“This recognition reflects the strength of a partnership spanning more than two decades. Capping off the event as Partner of the Year validates our position as the ideal strategic partner to guide organizations through their transformation with Google Cloud technology.”
— Hernán Alejandro Mops, Delivery Manager at Globant
Couldn’t visit us at the booth or want to dive deeper into any of these solutions? Get in touch with us and let’s start building your AI roadmap.
