Jorge Teyssandier from Globant gave an attention grabbing talk at WPP panel @ Acquia Engage 2016 hosted on 2nd Nov. 2016, about the importance of Virtual Reality in today’s market and how it can transform business.
He talked about how Globant merged Virtual Reality, eSports & Second screen. Users can watch an event and have different interactions at the same time.
Jorge presented a video showing how users are being engaged during a gaming event in 3D environment and the experience is much more than any other second screen experience.
He discussed on how these experiences can be utilized to present content in a frictionless manner and is applicable in multiple industries like simulation & training, healthcare, real estate etc.
It opens up numerous ways of engaging consumers and imagination is the limit.
Have a look!
More about the event – WPP panel @ Acquia Engage 2016:
Each WPP agency sponsor had 5-6 minutes to present a game-changing application of technology or piece of technology itself and how their agency is already applying it to client work, thought leadership, etc. The common theme/thread that should resonate throughout the presentation is that we are at the forefront of marketing tech innovation and have best-in-class ability to apply technology creatively to solve business problems.
Participating agencies this year include: Globant, POSSIBLE, VML, Wunderman, OgilvyOne, Mirum