Today’s user is not tied to web or mobile or any specific platform or channel. He or she moves fast from place to place and needs to interact with their digital life any where at any time, in a painless and unrestricted way, which we call a Seamless Digital Journey.
A Digital Journey starts not within its systems or in its access to new hardware, but in its unified vision of an ecosystem that empowers the users throughout their journey. A Seamless Digital Journey is the set of practices and technologies that help companies move away from a fragmented set of tools to a unified approach that guides the user through a multi-platform, context-aware, seamless experience. This approach reaches the core foundations of this new relationship between companies, users, and data.