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The COVID-19 pandemic has accelerated a consumer paradigm shift from a physical identity to a more digital one. New emerging technology and solutions are revolutionizing the hospitality and travel industries, particularly in regards to traveler’s identity management.
It’s during this time of gradual return to normal that there are new opportunities for hotels to reflect on, and if necessary, to rebuild and reinvent how they are creating guest experiences. And more specifically, how they are using modern marketing and sales channels to better interact with people, and in turn, maximize revenue. In this article, we’ll explore three key ways leading hotels and the hospitality industry are starting to reconsider their strategies