By now we have all heard or even use the term “cloud computing.” It seems that everyone is either using the cloud or on their way there. Why though? What is so wonderful about it that everyone from start-ups to large businesses are making the move?

Firstly, let’s takes a step back and define “Cloud Computing.” According to Wikipedia cloud computing is the use of computing resources (hardware and software) that are delivered as a service over a network (typically the Internet). The name comes from the use of a cloud-shaped symbol as an abstraction for the complex infrastructure it contains in system diagrams. Cloud computing entrusts remote services with a user’s data, software and computation. Now that we have a clear picture of what it is, let’s dig deeper and figure out why so much buzz.

Let’s start with large corporations. Pretend you are an executive and you have to make sure all your employees have the right hardware and software to do their job, you also have to buy computers, get software licenses etc, not to mention every time your company hires a new employee you’re the go to guy or girl. It’s a big job and it costs a lot of money. Cloud computing makes this tedious process ten times easier and less expensive. Instead of installing a suite of software for each computer, you would only have to load one application. That application would allow employees to log into a Web-based service which hosts all the programs they need to do their job. The data would be stored in remote machines, creating space in your office and everything from e-mail to word processing to complex data analysis programs would be taken care of in one virtual space. Now does it make more sense on why all of a sudden your company started to use programs like Salesforce and Dropbox?

Let’s move on with another trendy topic, start-ups. The Cloud is perfect for them, and if you don’t believe us, ask Jeff Weiner, CEO. of LinkedIn, who observed that cloud “makes it easier and cheaper than ever for anyone anywhere to be an entrepreneur and to have access to all the best infrastructure of innovation. And despite all of our challenges, it is happening.”

As Janakiram Mocherla, AWS Technology Evangelist and author outlines, there are ten main reasons why startups should consider going to the cloud, including the ability to self-service, lowered capital expenditures, scalability, automation, flexibility, pay-as you-go, continuous integration, free resources, more choices and being able to focus on your offering. One important benefit for entrepreneurs is that they can focus on building the business instead of maintaining a complex IT infrastructure. In addition to improving your service, cloud computing technology can save both time and money, giving you the opportunity to invest in other activities such as product development, marketing or supply chain.

So as you can see, whether you’re an employee of a big firm or an entrepreneur looking for your next big break, using Cloud computing has multiple benefits you may want to consider as you move forward. If you would like to learn more about Cloud Computing feel free to contact Bruno Giorgini: or follow him on Twitter: @bgiorgini

We hope you’ve enjoyed this blog!

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