Get to know the UX Studio and the career path of our Tech Partner.

Tell us about you, your family. What are you passionate about? Do you have any hobbies?

I’ve been married to Melanie for 10 years. We met when we were young, our parents were friends long before we were born and our love grew during our youth. We have two kids: Ella is 5 and Samuel is 3 years old.

I enjoy photography and literature as my main hobbies. I also love singing, but shhh!! Do not tell anybody because I’m bad at it 😉

My passion is design. I love that natural quality that design has of observing behaviors and building a solution based on that observation; trying and trying till you reach something relevant. I love it. I find purpose in building a relevant and sustainable solution.


How did you become part of Globant’s team?

I started working for Globant nine years ago. I had an interview with Ivan Wolcan and Gabriela Moirano, two people that opened up the doors for me, gave me suggestions along the way and were there for me. I started as visual designer, then, after that I worked on  something about interactions, and together with them we grew the UX practice and the Design Studio to what is today.


How did you build your career path at Globant? What did you change along the way to adapt yourself to new roles and projects?

I always say that my evolution at Globant was a product of the effort I made and, in addition,  of the people that surrounded me. Gabi, Ivan, Guibert, and others always heard what I had to say, my suggestions and inquiries. They were always there to analyze the opportunities together and let me take a step forward. Looking back, I can see crystal clear the opportunity I was given, and it’s one of the things that I still appreciate about Globant and about the people with whom I work. It is also clear when you change roles, have new responsibilities and meet different expectations. From a very low seniority and little experience, to being able to manage teams and build new solutions, practices and products, the common factor is the ability to make the effort to achieve the goal and collaborate with people that are not guided after fear, but after the willingness to grow.


Which was the biggest challenge or most innovative project you had to face along with Globant?

Wow! Fortunately, your question brings me back a lot of memories. There were and there still are big challenges. Since working with EA in the NHL game to optimize browser and access to features in console, up to building a fully digital bank in Spain with a extremely talented team in OpenBank.  The chance to build strategies for experiences with digital products with Internet of Things for Procter & Gamble in Korea and United States, in addition to building teams and culture in a lot of countries that we have presence.

Really, working for Globant has made me face super weird problems and also even more rare and stimulating solutions.

I have to say that the biggest challenge and the most innovative project that I had to face with Globant was, and still is, building a design culture, an observational behavior focused on  the user and an active design community. That’s an honor!


In which aspects of your daily work is that you see Globant’s culture expressed?

In many of them. The values of Globant’s culture are visible, in particular the values of “constantly innovate” and “be a team player”, I can see them reflected daily. Yesterday, I was with JJ Lopez Murphy and Haldo Sponton (from AI Studio) talking about some aspects of artificial intelligence and the possibility that based on the emails a person wrote throughout the year, mapping their mood. This would enable one to see if that person was kind, aggressive, collaborative, etc. during the year.

I see this all the time, these ideas, lateral thinking and entrepreneurship. Then, when you decide you want to do it, you start asking for help, and as you share these things with people there’s always someone that wants to go with you, and you start pushing and making great, and amazing things happen. That’s what is generated at Globant.


How has your job changed throughout the years after all the technological changes?

The job of the digital designer is typically focused on digital interfaces, interactions, morphology and different aspects of user experience. Lately with technologies as voice recognition, AI and motion recognition the designer started to encompass more design aspects that have more to do with behavior, personality and voice.Today, when thinking an experience and a product, it’s really important for the designer, and for all involved, to be aware not only of the usability and simplicity but also of the whole ecosystem that the user is going to face. Therefore, we start designing behavior, brand reaction, personality and above all, a service and product system that are relevant to the context.


What five qualities should a good UX have?

This is something we often talk about and review in the Studio. I believe that after a long time we got to see what qualities are most important for a designer to have:


  • Communicative: There are a lot of times that you have a fantastic idea, but if you do not have the skills to articulate and expose your idea in an effective way, then you won’t go further. The designer has to be able to articulate his/her thoughts and discoveries in an effective and efficient way.


  • Observer: The designer bases his/her decisions not on the desire he/she has, but on the  user’s behavior observation, and on the organization. That’s why a quality that we have to have is that of observing and making conclusions. Demonstrating those observations and collaborating to have more relevant conclusions.


  • Projection: It’s undeniable, something that makes a designer, a designer, is the ability to put  an idea on a paper. That can be shaped into an interface, a visual design, a service map or a presentation, it can be turned into whatever it’s needed at that  moment to have a conversation. The designer has the ability of projecting an idea in a consumable format for others to keep on exploring.


  • Collaborative: This is difficult sometimes, because the designer intends to treat his/her designs as kids, but the design process tells us that designing should be collaborative and open. Exposing our works to other audiences allows us to find opportunities for improvements and adaptations that make a design  more relevant.


  • Empathetic: And that is, the world’s most important quality! The designer (really, everyone) should be empathetic. To have the ability of putting ourselves in somebody’s shoes, understanding his/her motivations, needs and urgencies is a good skill to have.  Then, based on that empathy being able to capture the real problem and most relevant and sustainable solution. The empathy turns into the most important quality that enables us to observe, adapt and build something with real positive impact.


What recommendations would you give someone that wants to join the UX Studio?

Start reading a couple of books. Read “Don’t Make Me Think” by Steve Krug and “100 Things Every Designer Needs to Know About People” by Susan Weinschenk. Those two books will give you a context of what we do and why we do it. If then you are still interested in the topic, I suggest you to get in touch with an experienced designer. In Globant we have more than 200 designers, so there are many! Talk about the day-to-day of the designer, his/her tasks and responsibilities, and if after that you are still excited, start training! There are a lot of content in Acamica (created by ourselves) and also in the world, that enables you to practice, build, tear down and start all over again. Be brave!


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