In this edition of “Inside Globant Studios”, we’ll talk with Tarah Srethwatanakul (Discover Consultant) from London, U.K.
– Tell us a bit about your background, passions and hobbies — anything you want to share.
My path to joining the Discover practice has involved a few pivots. I originally explored roles in brand management, film publicity and digital marketing through internships — but having studied journalism, longed to do deeper behavioral analysis and started looking at related fields. I was actually working in digital strategy at the United Nations when I discovered service design, shortly after which I got my interaction design master’s and went on to work for various agencies before joining Globant.
I’ve been with the company since last year’s acquisition of WAE, and have just realised that I’ve actually worked on a project with everyone who interviewed me! Thinking about our team, it’s quite culturally diverse and being Thai/Swiss I’m definitely a representation of that.
– Can you tell us more about the Discover practice?
As the strategy arm of Globant, we design products, services and processes using customer-centered methods. My colleague Will has a great way of communicating our two objectives: doing the right thing and doing the thing right.
The former refers to doing proper research to ensure that the brief given to us by the client is addressing relevant challenges. This process allows us to hone in on business objectives (“How might we reduce demand to the call centre?”) rather than focus on solutions created by stakeholders (“We need a mobile app.”) This usually entails conducting a mixture of qualitative research methods to verify any assumptions made in the formation of the brief.
The second objective, ‘doing the thing right’, refers to the design and execution of the product or service, which always includes customer involvement throughout – whether that be a shopper at the local supermarket or an FX trader at an investment bank. With design sprints, we normally carry out rapid iteration so these phases tend to be intertwined, but it’s important to start off a project with the right assumptions.
If you’re interested in learning more about the work that we do in Discover, check out our blog. We share our thoughts on a variety of topics ranging from the unspoken challenges in service design to what it’s like to run guerilla research in a bank branch.
– What is day-to-day life like in the London office?
It really varies – last month I was delivering training to hundreds of London Met Police officers and the next project saw my team interviewing investment professionals across Switzerland. The nature of consulting provides you with access to specialised areas and unique challenges you normally wouldn’t encounter, which has been one of the greatest joys for me.
Friday afternoons are the most festive (and chaotic) at the office. Most of the week we’re working at client offices or out doing research so it’s really nice to reunite with the team and properly catch up – which we tend to do over a cheeky beer and many, many nachos.
– How do you see the Globant culture expressed in your daily work?
Close collaboration and ownership are key components of how we work. We’ve historically worked in cross-disciplinary pods of strategists, researchers and designers where each person owns an aspect of the project – it’s a great way to learn from each other and make rapid progress. With Globant’s diverse studios, I’m definitely looking forward to collaborating with other specialisms across the business.by