The Yahoo’s Mobile Developer Conference in New York was centered around content. In this event, Yahoo unveiled a number of developer and administrative tools for content creation and analytics.

The key: Delivering content in a seamless way, avoiding disruptive annoying experiences. And for that, the new Native Ads and Video SDK on Flurry was presented as a way to monetize on seamless ads that do not affect the user journey throughout the content consumption experience.

Also announced on the conference: Flurry Real Time Analytics. You will now be able to get real time data on apps and pages. To be released in the following days to the public.