Globant announced that it has partnered with Google’s Advanced Technology & Projects (ATAP) group in the development of a dedicated marketplace, to serve as the principal hub for Project Ara modules and related hardware. The marketplace will be analogous to Google’s Play store for Android apps, and will also include reviews and recommendations by its users. Globant will collaborate on the store’s back-end development leveraging its eCommerce, digital markets and high performance systems practices.

Google’s goal with Project Ara is the creation of a two-sided market between module developers and consumers, with module developers gaining direct access to consumers (versus having to market to OEMs, or original equipment manufacturers), and consumers benefitting from a more diverse ecosystem of functional hardware options for their device.

“This represents a new milestone in Globant’s on-going partnership with Google and we are very excited to be part of such an innovative project. Google has been a Globant client since 2006, and this shows their continuous trust in us. We are thrilled to be involved in such revolutionary projects”, stated Martín Migoya, Globant CEO and co-founder.

The Project Ara team announced that they will be sharing a preview of their go-to-market pilot plans at the next Developers Conferences which will be held in January 2015. Developers in Buenos Aires are invited to join the conference at Google’s local offices by registering here: During the event, attendees will be able to discover the latest platform developments and hear from the Project Ara product development and leadership teams.

Recently at an interview at Purdue University, Paul Eremenko, head of Project Ara at Google revealed additional information about the project as well as about the marketplace in particular.

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