At Globant, we support and implement world-class Digital Analytics solutions. We  develop an analysis of qualitative and quantitative data from your business to improve customer engagement and the overall customer experience to enable your desired outcomes (both online and offline).

Why Digital Analytics?

When it comes to digital transformation, there is one difference between winners and losers.  Winners, well before they think about data or tools, they have a well structured digital marketing and measurement model. Losers don’t.

What Do We Offer?

  • Measurement Strategy and Roadmap
    • Tool selection
    • Data governance and processes
    • Analytics competency roadmap planning





  • Definition of KPIs and Dashboard Designs
    • Business strategy co-definition
    • Workshops for co-creation of business goals








  • Digital Analytics Implementation
    • Marketing automation
    • Tool and dashboard  implementation
    • Personalization and  targeting
    • A/B testing
    • Tag management
    • Audience profiling and  data integration (DMP)
    • Data quality assurance
    • Digital analytics audit


  • Reporting Services
    • Quick-wins analysis
    • Monthly project performance and ROI reporting
    • Attribution model
    • Monitor competitors and  industry landscape
    • Conversion rate analysis and  funnel optimization
    • Business recommendations
    • Digital analytics training and coaching


Why Are We  Different?

We provide the optimal blend of engineering, design, innovation and communication capabilities focused on emerging technologies and trends to meet our clients’ business needs.

At Globant, we have certified talent in digital analytics technologies such as Google and Adobe. Our analytics team is composed by experienced specialists in banking, retail, media and ecommerce implementations, both in mobile and desktop platforms.

We know how to create all the components of a digital journey from scratch, giving us a huge advantage in the market.

These Are The Analytics Tools We Manage:

  1. Google: Analytics (free + premium), Google Tag Manager.
  2. Adobe Marketing Cloud: Analytics, Target, Dynamic Tag Manager, ReportBuilder, Discover.
  3. Others: IBM Watson Campaign Automation, IBM Customer Analytics, Domo, Ensighten.

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