New innovative technology has created an immense opportunity for marketers with rapidly increasing volumes of Big Data, but the trick lies in identifying and reacting to the right information at the right time. Cognitive computing has arrived to do this and it has the potential to radically redefine everyday life, changing how individuals perform their jobs, engage and interact with others, learn and make decisions.

We at Globant believe that cognitive computing systems are fundamentally different from the current state of computing. In this white paper we are pointing out what precisely differentiates cognitive computing and how can we leverage on cognitive computing and enable companies to improve how they relate to their audiences with customer and context-aware smart solutions.

Read our white paper to understand our approach towards Cognitive Computing.

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