Animation: Entertainment, Art, Experience
Contributed by: Snehal Ghag (UX Designer, Clarice Technologies)
Snehal is currently a UX designer with Clarice Technologies, primarily leveraging her strengths – sketching, animations and design. Layered with Art, Animation, Film and Design to create structure in unstructured visual mediums, Snehal had her first career experience in Animation. A way finder who can draw her own way for future visualizations contributes her animation insights via this article on the Art and Experience of Animation.
Your comments are welcome…





Praveen Nair
Nice presentation! My thoughts on the process part: There is also an important part before pre-production like – Conceptualizing or Concept Art. It may be included as part of pre-production. But these days in animation industry, concept art is becoming a norm. The concept artists basically determine the visual feel, style of the whole movie or clip. They may or may not be involved in detailed story boarding or scenes. For e.g.: Harry potter series, Incredibles etc., have a certain visual language that spans across characters, backgrounds, colors, tones etc., I am sure you know about it. Just wanted to mention that:-)
Snehal Ghag
Very true. Conceptualizing and concept art is as important as Research. It is a visual research which all visual mediums follows. There are specialized Concept designer experts involved in early stages of Animation Production.