We always tell our clients that every company needs to evolve. Not only do we believe in this transformative idea, but we also execute it. We are a company that constantly grows and adapts to disruptions in the market. The rise of a new technology can spark change in the Globant machinery, whether it be on the product level or operational level. All Globers can attest to this fact.

We are living a great era. Traditional ways of doing business are being overhauled due to the growth and influence of cloud computing, smartphones, and applications. Companies such as Airbnb, Netflix, and Uber, which capitalized on newly emergent platforms early on, now reap the rewards. Companies that stick to the old models and negate what’s happening around them will struggle and even fail. No company is exempt from the law of Darwinism.

Entertainment Media is going through a major transformation. Netflix is in the fast lane, and the older players have had to keep up with this lightning speed or get off the freeway. Netflix has begun releasing entire seasons of original, ad-free content everywhere in the world on the same day. Other companies have followed suit; as a response to a global shift toward online streaming, HBO cut out the intermediary with their HBO Now service, and Dish Network developed Sling TV.

Traditional companies have always struggled to adapt to technological advances. Sometimes this rejection is due to a dysfunctional internal bureaucracy, sometimes, to budget, and other times, the fear of failure. Younger companies, founded during this recent time of rapid and seemingly limitless technological innovation, do not fear the unknown; they embrace it. They don’t care if they make a mistake. Their approach is completely agile. They consider failure as part of the process, and that if they are to fail, it must happen fast, so that they can get bounce back quickly and make it to the top before their competitors.

We here at Globant saw a problem that needed a solution. We realized that companies needed help with adapting to this rapidly-changing environment. For all of these reasons, we built a platform that helps companies adopt new technologies and establish an organizational structure to shorten a product’s time-to-market. We call it our Micro-Moments Platform (a tribute to this), which provides native user experiences for iOS, Android, Apple TV and Chromecast. Its main purpose is to enhance the engagement of your customers or audience in any context, including but not limited to experiencing a live event like a football game, watching a TV show, interacting with an entire media network, or even vacationing on a cruise. We’ve built an Engagement Engine that learns from your customers. It can trigger specific call-to-actions to a certain group of users, so they can interact with the content according to the device they are using and keep them engaged.

The platform is modularized and fully customizable. We have provided our tool to several major players that compete in the same countries without any issues. We are constantly adding new features that may be rolled out to our customers as they require. For example, one of the latest features we added was an Apple TV app for one of the main media networks in Argentina. The product owner did not expect us to have the app already developed and branded, much less love it! Within a couple of months, we had the app ready to be implemented into Apple TV, and it now ranks among the Top 10 Apps in the Apple TV App Store. Our client didn’t have the app in their plans, and now it’s a hit even though it’s still an MVP (Minimum Viable Product). We are committed to proactively helping our customers propel their companies into the future.

We dream and build digital journeys that matter.  

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  1. This is a remarkable post. One sure think is that the digital transformation is the way to the future. For big companies its easy to comply with the new facts. Truly media is the leader of this transformation. Possibly of the wideness of the target group. But many other digital products will follow the same path soon or later. The question that appears is how the small companies will catch up the “big wave”. This transformation is time consuming and many times money have top be invested. So it’s a big opportunity only for big companies? What can the small ones do to benefit from this transformation?