Contributed by: Snehal Ghag (UX Designer, Clarice Technologies)

Snehal is currently a UX designer with Clarice Technologies, primarily leveraging  her strengths – sketching, animations and design. Layered with Art, Animation, Film and Design to create structure in unstructured visual mediums, Snehal had her first career experience in Animation. A way finder who can draw her own way for future visualizations contributes her animation insights via this article on the Art and Experience of Animation.


Your comments are welcome…
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  1. Nice presentation! My thoughts on the process part: There is also an important part before pre-production like – Conceptualizing or Concept Art. It may be included as part of pre-production. But these days in animation industry, concept art is becoming a norm. The concept artists basically determine the visual feel, style of the whole movie or clip. They may or may not be involved in detailed story boarding or scenes. For e.g.: Harry potter series, Incredibles etc., have a certain visual language that spans across characters, backgrounds, colors, tones etc., I am sure you know about it. Just wanted to mention that:-)

  2. Very true. Conceptualizing and concept art is as important as Research. It is a visual research which all visual mediums follows. There are specialized Concept designer experts involved in early stages of Animation Production.